In addition to getting the quality cues in the conversation, the client requested we integrate the idea that real people are making real breakfasts. This led some of our creative, and allowed us to bring some customization to the in-store.
TV
Social
OOH
In Store
Before printing the t-shirts, we sent out a list of descriptors. Every team member in the markets these ran built a custom shirt just for them, making them Good Morning Makers who crafted Good Morning Maker breakfasts.
